We’ve all been on that hamster wheel. You’re posting on Instagram. You’re sending emails (sometimes). And you’re juggling approximately 47 other things at work and at home.
And then it pops into your head, “Should I be blogging?!”
I hate to be the one to tell you this, but yeah, you probably should be.
But don’t worry! I’m here to walk you through it. I’m Amanda, a copywriter who writes blogs for small business owners all day long. My love for blogging might be a little biased, but it’s because it works!
So, stick with me. I’m not going to tell you to blog every day or post your diary online, but blogs have come a long way since LiveJournal, so let’s talk about how to use them as a marketing asset that moves your business in the right direction.
You Own Your Blog
Social media is great. It really is, but you don’t own it. The algorithm changes, your reach can change day by day, and that post you spent an hour on can be buried by tomorrow morning.
Your blog is different. It lives on your website, on a domain you own, and it stays there until you take it down. Plus, blogs keep working long after you hit publish. A post you write today could bring someone to your website six months from now.
For solopreneurs especially, that reach matters. You can’t be everywhere all the time, which is why you need content that can work even when you aren’t.
A Blog Answers Questions Before Your Clients Ask
A good blog does more than fill space on your website. When it’s well-written and well-structured, it can:
Build Trust: Potential clients land on your page and see that you actually know your stuff before even filling out a contact form. It’s like a little glimpse into what it's like to work with you.
Helps You Get Found: Fresh, keyword-rich content gives Google something to crawl. It also gives AI tools like ChatGPT or Gemini something to pull from when someone asks a question you can answer.
Saves You Time: How many times have you typed the same explanation into a DM to a potential client? With a blog, you can write it all down one time and then just send the link when you need to. Trust me… future you will be so grateful!
Keeps You Top of Mind: Most people don’t buy the first time they find you, especially in a service-based business. A blog keeps you in front of them until they’re ready.
Basically, your blog could be your best salesperson. It answers the questions your ideal client is already asking without you having to repeat yourself a million times.
Blogging + Pinterest: The Duo Your Marketing Plan is Missing
Okay, so this is where it gets fun. If you’ve been on the fence about blogging or Pinterest, I want to walk you through how well they work together.
Pinterest isn’t really social media. It’s more of a search engine. People go there with a question or a goal, like “how to start a small business” or “email marketing tips for beginners,” and they’re actively looking for an answer they can act on.
Every pin links somewhere, so why not send them to a helpful blog on your website?
Without a blog, your pins don’t have much of a destination. And without Pinterest, your blog can sit waiting for Google to notice it (which can take a while, tbh). But when you pair them together, they feed each other and push your marketing efforts further.
Here’s why they work so well together:
Pins last way longer than traditional social media posts: An Instagram post has a lifespan of a few hours before it’s lost to the news feed. A pin can keep getting discovered for months. That means one blog post can keep sending traffic to your website long after you’ve moved on.
One blog post turns into a ton of content: You can create several different pins from a single post. Each one can feature a different image and an updated title. It’s repurposing at its finest.
You reach people who’ve never heard of you. Pinterest puts your blog in front of people who may never have heard of your business but are actively searching for what you offer.
Your blog turns pin clicks into leads. Add an email opt-in or freebie inside your post, and that stranger who found you through a pin slides right into your client funnel.
Easy Way to Start Blogging
Ready to tap into blogging + Pinterest? Here’s how to ease into it:
Pick topics based on what people search. Choose a keyword your ideal client would actually type in, and then build a blog post around it. Don’t just guess and pick what you think they’re searching for. Use a tool like Key Search, or just log into Pinterest and start searching to see what is ranking.
Use that keyword in the right places. Work it into your blog title, headers, and pin descriptions naturally.
Create a vertical pin for every post. Canva has templates, so you don’t need a design degree (or a meltdown!).
Give your readers a next step. Always give them an easy call-to-action. Whether it’s a freebie, a newsletter signup, or a link to your services, the goal of the blog post is to turn that click into some kind of connection.
Be patient. Just like blogging, Pinterest is a slow burn. It can take a few months for things to pick up, but once they do, it keeps going. (Sarah can tell you all about this. It’s literally her thing!)
“But I Don’t Have Time to Blog.”
I hear you. I really do. I hear it from my clients all the time.
Here are some ways to make it easier on you:
Keep in mind that you don’t have to write every single day. Or even weekly. Hell, even I only publish a new blog every other week and I’m a professional writer!
Stay consistent. Consistency matters more than almost anything else. But consistency doesn’t mean frequency. Pick a schedule you can keep up with. Once you get rolling, you can always add more blogs to your schedule if you want to.
Batch your content. Outline or write a few posts in one sitting so you aren’t starting with a blank screen every time you sit down to write.
Repurpose what you write. Turn each post into an email, a social post, and a handful of pins. Let your content work for you.
Outsource it. If writing makes you want to hide under your desk, hire someone to take it off your plate.
Not every business needs a blog. But if you’re a coach, consultant, freelancer, e-commerce owner, or service provider who answers the same questions over and over, a blog can be one of the most cost-effective ways to grow your business. And when you pair it with Pinterest, it works even harder.
Long Story Short: Why Your Business Needs a Blog
A blog is a marketing asset you actually own.
It keeps working long after you hit publish.
It builds trust, works with your SEO strategy, helps you show up in AI search, and saves you from repeating the same answers over and over again.
Pinterest is a search engine, and your blog is the perfect place to send that traffic.
One blog post can become multiple pins that drive traffic for months.
You don’t have to blog every day. You just need to pick a schedule you can stick to to get started.
Ready to Add a Blog to Your Business?
If you’ve been thinking about blogging, but don’t know where to begin (or just don’t have the time), I can help. Explore my blog writing services or reach out to start the conversation. And if you’re ready to get those posts in front of new people, you know who to call for the Pinterest part.
About Amanda Russell: I write content to get you noticed and copy to get you sales. My clients include entrepreneurs, small businesses, and nonprofits working to make the world better and more inclusive. You can learn more here.