On the Blog
Welcome! I'm Sarah — a Pinterest marketing strategist and mom of two little ones, doing my best to build a business around the beautiful chaos of everyday life.
This is where I share Pinterest tips and strategies to help you turn Pinterest into a real traffic driver for your website — think keyword research, content strategy, and everything in between. And because I believe in keeping it real, you'll also find honest, relatable content about what it actually looks like to run a business during naptime and in the in-between moments of motherhood.
Whether you're here to level up your Pinterest marketing or just need someone who gets the juggle, you're in the right place.
Grab a coffee and stay a while.
All Posts
My Word of the Year for 2026 (And How I'm Building Momentum as a Work-From-Home Mom)
2025 was a year of big transitions — a new state, a new baby, a new season of life. And somewhere in the middle of all of it, I realized I'd been holding onto a version of my business that didn't fit anymore. So I let it go. Now, heading into 2026, I have one word guiding everything I do: Momentum. Not big dramatic leaps — just small, consistent actions that build on each other, day by day.
My Business Origin Story (From Someone Who Never Thought They’d Be An Online Business Owner)
I never planned to be an online business owner—especially not while rocking a newborn to sleep during late-night Google searches. But in 2021, everything shifted. I went from a burned-out teacher to a virtual assistant, and now an OBM + systems strategist helping women run their businesses with more ease and intention. In this post, I’m sharing the real story of how I stumbled into entrepreneurship, the fears I had to push through, and the lessons I’ve learned along the way.