After nine years of hustling in Seattle, the move to Boise was a big shift that led to a slow living lifestyle. It also changed the way I think about marketing and how I run my business. Here's what a slower pace of life showed me about building a business (and a Pinterest strategy) that feels sustainable and longer lasting.

I was teaching part-time, parenting a toddler, and trying to grow a business at the same time. Looking back, here are 5 things I wish I knew about marketing, including why I wish I had gotten started on Pinterest sooner.

2025 was a year of big transitions — a new state, a new baby, a new season of life. And somewhere in the middle of all of it, I realized I'd been holding onto a version of my business that didn't fit anymore. So I let it go. Now, heading into 2026, I have one word guiding everything I do: Momentum. Not big dramatic leaps — just small, consistent actions that build on each other, day by day.

I never planned to be an online business owner—especially not while rocking a newborn to sleep during late-night Google searches. But in 2021, everything shifted. I went from a burned-out teacher to a virtual assistant, and now an OBM + systems strategist helping women run their businesses with more ease and intention. In this post, I’m sharing the real story of how I stumbled into entrepreneurship, the fears I had to push through, and the lessons I’ve learned along the way.