How Consistent Pinterest Management Helped a Brand Designer Go from Ghosted Account to Analytics in the Green (While Growing Her Business BTS)

If you've ever had a season where Pinterest just... fell off the list, you’re not alone. Life gets busy, client work takes over, and before you know it, six months have gone by, and your account hasn't seen a new pin since.

That's exactly where Claire, CEO of Blooming Design Co, found herself before we started working together for Pinterest Management. And what happened after? Well, let’s get into it.

The Before – A Classic Case of Putting Client Work First and Pinterest Tasks Staying Stuck on the To-Do List

Claire is the CEO of Blooming Design Co. and creator of the VA Website Template Shop. She's a brand and web designer who's been in the game for a while — and also a mom with a love-hate relationship with marketing her business on social media. Because of that, she prioritizes SEO, blogging, and Pinterest in her marketing strategy.

Before reaching out to me for Pinterest Management services, she had been DIYing her own Pinterest with the help of a Pinterest course for years. At the height of her account, she had impressions in the millions. But over time, life got busy, other things took priority, and her motivation to keep up with creating pins faded. She stopped posting for 6+ months, and her main goal with hiring a Pinterest manager was to get back to consistent scheduling and reverse the downward trend she'd been watching for over a year.

"Honestly my main goal was to get back to regular scheduling and finally overcome the huuuuge downward trend my analytics have seen for years now." — Claire

Claire values Pinterest marketing specifically because it's long-game marketing that doesn't expire in 48 hours like Instagram content does. A platform like Pinterest is also really great for a business like Claire’s because it is a visual search engine, and her work is easy to show with beautiful visuals.

"I really value marketing that lives for longer than a few days (like Instagram) and that also works for me when I'm not having to constantly post." — Claire

She decided to hire out because she recognized that she has already done the hard part (creating blog content), but the pin creation and scheduling was eating time and brainpower she didn't have. (And as a bonus? She knew I had worked behind the scenes of a successful business she trusted, and that social proof mattered.)

The During – What “Taking Over” Actually Looks Like

Once we started working together, I was able to immediately take over content creation and get her account pinning consistently again — and she didn't have to think about it anymore. She already had so many blogs created that we could start making pins for existing content right away, which meant she didn't need to produce anything new to get the momentum going.

While I maintained her Pinterest presence, Claire was able to focus on client projects and manage a full rebrand and relaunch of her website template shop. She was also expecting her second child and planning out the operational shifts that would come with that transition. All of those bigger moves in her business made Pinterest even more important to her marketing strategy — and made it even more critical that someone else was holding it down.

One of the biggest values of Pinterest management isn't just the pins — it's the consistency that compounds, even when everything else in the business is changing.

Bonus project: The blog migration + editing

During Claire's rebrand and template shop launch, she had a massive blog migration project on her plate — making sure the right blog posts were living on her new website to help her ideal audience find her. When she moved 20+ blogs over, I supported her with blog editing (a secret offer available to my Pinterest management clients only).

The goal was to edit formatting for better SEO, update posts to better speak to her target audience, make sure all links were correct, and ensure every CTA and lead magnet was pointing to her latest and most up-to-date products.

All of this helps her serve her Pinterest audience better. She now has up-to-date, relevant content ready to support anyone who finds her through Pinterest while searching for website tips.

And now – What consistency on Pinterest does over time

Pinterest is a long game and I end up working with clients long-term to build their visibility. So there’s not usually an “after,” just results that showcase the momentum being built over time.

One month in, Claire sent me a message that had me jumping for joy: 

She had been in the millions for impressions before but had lost that momentum over time. Seeing the numbers go back up so quickly after getting consistent again was the win. 

Growth in impressions meant her content was getting shown in the feed again. Saves meant people were inspired by her designs. And outbound clicks meant more people were landing on her website. This is early-stage momentum that we both celebrated — knowing she's going to build back to where she was before, and then some.

"I know it's a long game so I was just waiting for the day my numbers wouldn't be going down again, and it's finally here!!!!!" — Claire

What This Gave Her Beyond The Numbers

Hiring a Pinterest manager gave Claire more than a growing Pinterest account.

She has more time for the creative client work she actually started her business to do. Less mental clutter without the never-ending cycle of marketing tasks always popping up on her to-do list. And peace of mind knowing things are getting done — and done well — even when her life is full.

"As a creative, working with Sarah has helped me spend so much more time on the creative parts of my business — which is why I started it in the first place! I've been able to work less and spend more time with my son, launch an entirely new business, and not feel like I'm about to lose my mind in all the little details." — Claire

And as an added bonus — one that's honestly an underrated value of working with someone — she now has a person in her corner helping her grow her business. As business owners, we often don't have anyone to bounce ideas off of or share the little wins with, because no one truly understands our business like we do. But when you have someone to partner with, it makes a difference.

"You never feel cold or just like someone 'doing a task' for me, but a true member of the team — and it makes me feel less lonely as a business owner too!" — Claire

Ready to Experience Pinterest Results Like This for Yourself?

If Claire's story sounds a little too familiar – a Pinterest account you've been meaning to get back to, a to-do list that never seems to shrink, a season of life that's just a lot – know that you don't have to keep trying to do it all yourself.

Pinterest works best when it's consistent. And consistent is a whole lot easier when someone else is handling it.

Want to hand off your Pinterest like Claire did? Click here to learn more about my Pinterest Management Services and inquire about working together →