How To Plan and Create Seasonal Blog Content for Pinterest (and Why It Performs Well)
As a blog writer and strategist for business owners, one of my favorite things ever is to align my blog content with the seasons, holidays, and national days. It’s also one of my favorite things to teach other people how to do.
And sometimes this shocks people, especially business owners or service providers, because they hit me with the, "wait! Isn’t blog content supposed to be evergreen?” Meaning isn’t it supposed to never “expire” and be relevant regardless of when someone reads it.
While it’s true that your blog content should be as evergreen as possible, when you can strategically align your evergreen topics with a season, holiday, or national day, it has a way of grabbing your audience’s attention more than it typically would and it makes it 10x more fun for you to write.
That’s why I tell my audience to create a happy medium of evergreen blog content and seasonally aligned blog content. And this approach to blog writing will serve you extremely well, especially if you market your business on Pinterest.
Because well, Pinterest is a seasonally forward search engine. People go to Pinterest to search for very specific things for specific times of year and when you’re creating content that aligns, you’re far more likely to appear in Pinterest search results and get your content found!
To help you do this well, in this blog post I’m diving into why seasonal blog content performs so well on Pinterest and then will explain HOW to actually plan and create seasonal blog content for the platform.
But before we get into that, I want to introduce myself – I’m Natalie of Natty Writes and I’m a blog writer and strategist for creative business owners! It’s my mission to help business owners see that blogging still belongs in their business even in the era of shiny social platforms.
You’re finding me here because Pinterest and blogging go hand-in-hand and Sarah has allll the tips and resources to help you dominate Pinterest as a marketing channel – but even she would tell you that if you’re going to be on Pinterest, you need to be blogging. And that’s what I’m all about!
I have the honor of having Sarah as a member of my Writer’s Room membership and she’s a prime example of someone who leans into blogging and lets it carry over into every other platform she shows up on.
So let’s get into the good stuff!
Why Seasonal Blog Content Performs Well On Pinterest
The thing about Pinterest that trips people up is that it’s NOT a social platform – this is something that Sarah is constantly educating on because it’s SO important to understand, especially if you’re going to be using the platform as a marketing channel.
Just like Google, Pinterest is a search engine. This means that people typically aren't just scrolling Pinterest to see what their friends are up to. Instead, they're on Pinterest with intent, actively searching for something specific. And a huge chunk of what they're searching for is tied to the time of year.
Think about it: how often are you pinning "fall front porch ideas" in July (maybe this is just me because I’m a crazy fall lady 😂) or "easy weeknight dinners for back to school" in June?
People like to plan ahead for things like this and Pinterest is often where they go to do it. And this is exactly why seasonal content has such an advantage on this platform!
When you create a blog post that's tied to a season, holiday, or national day, you're literally matching the exact thing your ideal reader is typing into that search bar. And that's a much easier way to get found than hoping you rank for a broad, evergreen keyword with a million other people competing for it.
The best part of this though is that a pin doesn't just get seen once and disappear into the void like a Thread or an Instagram post.
Pins can (and do!) resurface season after season, year after year. So that "Christmas gift guide for online business owners" you write this November has the potential to keep bringing you traffic every single November for years to come.
That's the beauty of blending seasonal blog content with evergreen content – just like Hannah Montana, you get the best of both worlds. 🌎
You get content that feels timely and specific, but content that also keeps working for you longgg after you hit publish. (And really, that’s just the beauty of blogging in general!)
And maybe the most important point for me to make here is that Pinterest doesn't work in real time the way social media does. Pins take time to gain traction, which means you have to be ahead of the season, not in the middle of it, for this strategy to actually pay off.
That’s why PLANNING for your seasonal blog content is so key. And lucky for you, that’s my freaking jam!
How To Plan and Create Seasonal Blog Content for Pinterest
As mentioned above, when people think of blog content, they often think of content that needs to be evergreen, meaning it remains relevant regardless of when someone is reading it. And while it’s true that blog content does need to be somewhat evergreen, when it comes to blog content for Pinterest specifically, it pays off to create seasonally aligned content.
Buuuttt how exactly do you do that? My most simple answer is that you have to plan for it.
As a blog writer and strategist, I teach people to plan their blog content 3 months in advance and I have my reasons for that – but one of the most important reasons is that it allows you to strategically plan topics that correlate with the seasons, holidays and national days.
Here’s how to go about it:
Zoom out and look at the next 3 months
Grab a calendar (digital or paper, whichever works best for your brain) and get a bird's eye view of what's ahead! I prefer to use a quarterly blogging calendar like this.
Take note of the season, major holidays, and relevant national days that fall within those months
This part is SOOOO FUN and seriously my favorite part of planning blog content for people! You'll be surprised how many quirky national days exist that tie perfectly into your niche.
Think about how you can connect your blog content to each of those things
This is where you get to be strategic instead of random. The point isn’t to pick a holiday or random national day because it’s cute. You want to find a strategic overlap between what's happening on the calendar and what your audience actually needs from you.
Filter those ideas through your existing content pillars
This is a step people love to skip, but please don't! Your seasonal topics should still support the same core pillars you'd write about anyway, you're just giving them a timely spin. This keeps your blog feeling cohesive instead of like a random grab bag of holiday posts!
Write with Pinterest in mind, not just Google
As you're writing your blog post, think about how your ideal reader might search for this topic on Pinterest specifically. Weave those phrases naturally into your title, headers, and body content so the algorithm (and your reader) can easily connect the dots.
Publish ahead of the season, not during it
Remember what I said earlier: pins need time to gain traction. A good rule of thumb is to have your seasonal content live at least 6-8 weeks before the actual season or holiday hits. So if you're writing about Christmas, you'll want that post published well before Halloween candy even hits the shelves!
Create your Pinterest pins and repin regularly
Once your blog post is live, create a few different pin graphics for it and pin them out over time (not all at once). This gives Pinterest more opportunities to test and show your content to the right audience!
And if you’re wondering how many pins you can create from one blog post alone… well, it’s a lot! Sarah has you covered with how to go about that.
So, there ya have it! The exact formula to help you plan and create seasonal blog content for Pinterest.
Once you build this rhythm into your content planning, it stops feeling like extra work and starts feeling like second nature. You're simply taking the evergreen blog topics you were already planning to write about and giving them a seasonal lens that makes them easier to find, easier to write, and, maybe most importantly, WAYYY more fun to create.
So next time you sit down to plan your blog content, don't just ask: "what does my audience need to know?" Instead, ask: "what does my audience need to know, and when are they going to be searching for it?"
That one shift can make a huge difference in how well your content performs on Pinterest!
Additional Blog Writing Resources for Creatives
If you loved this and want more support turning your blog into a strategic, sustainable part of your marketing (Pinterest-friendly or otherwise!), that’s what I’m all about and I’d love to stay connected!
Here’s how:
Binge the Natty Writes Blog – this is where my best blogging tips and resources go FIRST!
Subscribe to Notes From Natty – if you want almost weekly blogging insights straight to your inbox, this is the place to be
Follow along on Instagram – this is where I share more BTS content and show up for funsies
And as a parting gift, here’s my free Beginner’s Guide to Blogging For Your Business that serves as a resource for almost everything you need to know about blogging in your business AND doubles as a workbook to help you put everything you learn into real action!
If you’re looking for more hands-on support for blogging in your business, CLICK HERE to learn more about my blog writing services for business owners!