ON THE BLOG
•
ON THE BLOG •
The Pinterest Blog for CEOs and Creators
This is where Pinterest strategy meets real life. You'll find practical tips for growing on Pinterest, making the most of your long-form content, and building a marketing strategy that doesn't require you to be online 24/7. Plus an honest look at what it actually feels like to build a business around a full, busy, beautiful life.
new blogs every monday
The Latest Read
Browse Other Favorite Posts
A Closer Look at My Pinterest Monthly Management Service
Ever wondered what it actually looks like to hand off your Pinterest? Here's a behind-the-scenes look at my Pinterest monthly management service — what's included, how we get started, and how to know if it's the right fit for your business.
Why Pinterest Is the Best Marketing Platform for Stay-at-Home Moms Working From Home
If you're a stay-at-home mom building a business, you don't need a platform that demands you be online all day. Pinterest rewards consistency over constant presence which means the pins you batch after bedtime keep working for your business long after you've closed the laptop.
5 Blog Post Ideas for Content Creators That Make Great Pinterest Content (And how to use them for affiliate marketing)
If you're a content creator who's tired of the content treadmill on Instagram and TikTok, blogging and Pinterest might be the sustainable alternative you've been looking for. In this post, I'm sharing five blog post ideas that are specifically designed to perform well on Pinterest — so you can turn your affiliate content into evergreen traffic that works for you long after you hit publish.
Is Pinterest Worth It for My Business? Your Top Pinterest Marketing Questions Answered
Pinterest can feel a little mysterious if you're used to faster-paced platforms like Instagram or TikTok and if you've been curious but not quite sure where to start, this post is for you. I'm answering the Pinterest questions I get asked most often, including what kinds of businesses do well on the platform, how long it really takes to see results, and whether you even need a blog. Whether you're brand new to Pinterest or you've dabbled a little and want to make sure you're on the right track, you'll find clear, honest answers here.
How Pinterest Can Support A Slow Girl Summer
Hot girl summer had its moment. This year, we're slowing down — and Pinterest is the perfect platform for it. Unlike Instagram or TikTok, Pinterest doesn't need you online every day to keep working for you. Your pins get indexed, circulate over time, and resurface season after season — with zero extra effort on your part. That means a little upfront planning now can buy you a whole summer of showing up in your audience's feed while you're fully, unapologetically offline. Here's how to set it up.
The Right Way to Use Pinterest for Your Business Type
Pinterest isn't just a place to save recipes and home decor inspiration — it's one of the most powerful marketing platforms most businesses are still sleeping on. But here's the thing: the strategy that works for a product-based business looks completely different from what works for a blogger or a service provider. In this post, I'm breaking down exactly how to use Pinterest based on your specific business type so you can stop guessing and start showing up with a strategy that actually fits your goals.
5 Steps to Setting Up Your Pinterest Account: A Checklist for Business Owners
This guide walks you through a simple, step-by-step Pinterest account setup checklist so you can build a strong foundation before you start pinning consistently.
Whether you’re brand new to Pinterest or revisiting an account that’s been sitting untouched, this checklist will help you make sure nothing important is missed.
Pinterest Keywords: What They Are, Why They Matter, and How To Do Research
Pinterest is a search engine first — which means if your content isn't optimized with the right keywords, it's basically invisible. But keyword research doesn't have to be complicated or expensive. In this post, I'm walking you through three of my favorite methods for finding the right Pinterest keywords for your business, including two that are completely free.
My Word of the Year for 2026 (And How I'm Building Momentum as a Work-From-Home Mom)
2025 was a year of big transitions — a new state, a new baby, a new season of life. And somewhere in the middle of all of it, I realized I'd been holding onto a version of my business that didn't fit anymore. So I let it go. Now, heading into 2026, I have one word guiding everything I do: Momentum. Not big dramatic leaps — just small, consistent actions that build on each other, day by day.
Pinterest for Service Providers: How It Really Works (and Why It’s Different)
Pinterest is often misunderstood as just another social media platform—but for service providers, it works very differently.
Instead of chasing trends, followers, or daily engagement, Pinterest is designed to drive people back to your website, long-form content, and offers through search-based discovery. It’s a platform where content has staying power, keywords matter more than virality, and one well-optimized pin can send traffic for months (or even years).
In this post, we’re breaking down what Pinterest actually is (and what it’s not), how it’s different from platforms like Instagram or Threads, and how to know if it’s the right fit for your business in 2026.
Top Tools I Recommend for Online Business Owners (from an Online Business Manager)
Wondering which tools to use to run your online service-based business without overcomplicating things? In this post, I’m sharing my exact tech stack as an online service provider supporting other service providers. You’ll get a behind-the-scenes look at the platforms I use daily—including HoneyBook, ClickUp, Dubsado alternatives, Slack, Loom, Flodesk, Canva, and more—plus why I chose them and how they support my operations, marketing, and finances. If you’re looking to simplify your systems, choose the right tools, and build a tech stack that actually supports your workflow, this guide will help you get started.
Need some content ideas for your blog? Snag my free list of ideas for 20+ industries
This free guide takes the guesswork out of what to write next.
It gives you five specific blog post ideas for your industry (yes, really).
So you can stop putting off long-form content and give Pinterest a great place to send people.
Hi, I’m Sarah!
Pinterest manager, mom of two, and former teacher
I'm a teacher-turned-business owner, now a mom, and 3 years into building a sustainable business around my family's schedule.
While working behind the scenes for over 25+ business owners, I've learned there are soooo many ways you can market your business. The blogging + Pinterest + email marketing combo has quickly become one of my favorites!
If you’re looking for more visibility without having to record more videos of yourself for social media, I’m your (Pinterest) person!
Looking for other marketing support? With blogging, perhaps?
If you’re on Pinterest, you’re never just on Pinterest. I help business owners and creators with behind-the-scenes marketing tasks, like blogging, email marketing, and website updates. And if you don’t use Pinterest but you’re still looking for marketing support, I’d love to work with you too!

