Pinterest is a visual search engine and how you design your pins has everything to do with whether the right people ever find your content. In this post, we're breaking down the different types of pins you can create, what every pin graphic needs (and what to leave off), how to choose stock photos that actually help your searchability, and how to build a simple pin strategy that lets the data lead the way. Whether you're brand new to Pinterest or ready to level up your pin game, this is your starting point.

This guide walks you through a simple, step-by-step Pinterest account setup checklist so you can build a strong foundation before you start pinning consistently.

Whether you’re brand new to Pinterest or revisiting an account that’s been sitting untouched, this checklist will help you make sure nothing important is missed.

Pinterest is a search engine first — which means if your content isn't optimized with the right keywords, it's basically invisible. But keyword research doesn't have to be complicated or expensive. In this post, I'm walking you through three of my favorite methods for finding the right Pinterest keywords for your business, including two that are completely free.